Strategy

These posts will increase @scoutlifestyleco ‘s follow count by 10%. The largest follower gain should be from the giveaway since users must follow the page as an entry requirement. The mother’s day post also requires a follow to receive the discount. The Instagram stories require reposting. These are becoming more popular on Instagram so users are likely to navigate to @scoutlifestyleco to retrieve the blank template and find more like it. Sale and new arrival announcements make existing shoppers more likely to follow the page for updates they may not otherwise receive.